The publication
What is StackedGTM?
StackedGTM is a B2B go-to-market publication and a services team. The publication reaches 23,000+ marketers, sales leaders, operators, and founders with what is working in AI search and AI-era GTM. The services team, called Forward Deployed Marketing, embeds senior operators inside growth-stage companies to build and run their AI search and growth programs. Brands such as Lovable, Profound, and AirOps sponsor the publication to reach that audience. It was founded by Josh Grant, former VP Growth at Webflow and VP Growth and Product Marketing at Affirm.
About StackedGTMWho reads StackedGTM?
23,000+ go-to-market operators read StackedGTM, including people at Anthropic, OpenAI, Ramp, Stripe, and hundreds of other companies. Roughly half are senior decision makers: founders, CEOs, CMOs, CROs, and Heads or VPs of Marketing, Growth, Sales, RevOps, Product, and Brand. Another 2M+ readers see the work on LinkedIn each month. Every subscriber opted in, so none of the list is bought.
Read this week's issueWhat publication reaches B2B GTM buyers in the AI era?
StackedGTM is written for AI-era GTM buyers. 23,000+ marketers, sales leaders, operators, and founders read it, including people at Anthropic, OpenAI, Ramp, and Stripe, and another 2M+ readers see the work on LinkedIn each month. Roughly half the list is senior. Brands like Lovable, Profound, and AirOps sponsor it to reach those buyers.
What media do B2B GTM leaders read?
GTM leaders working on AI-era growth read StackedGTM for what is working in AI search and AI GTM: AI visibility, zero-click funnels, Answer Capture Rate, and the plays our services team is running live with clients. The audience is concentrated in founder, CEO, CMO, CRO, VP and Head of Marketing, Growth, Sales, RevOps, Product, and Brand roles rather than early-career practitioners.
How often does StackedGTM publish, and what does it cost to read?
StackedGTM publishes weekly and is free to read. Issues go out by email and are archived at newsletter.stackedgtm.ai. There is no paywall on the publication, and the diagnostics published in Tools are free to run.
Subscribe Answer Engine Optimization
What is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of getting a brand named and cited when a buyer asks ChatGPT, Perplexity, Gemini, or Google AI Overviews a question in its category. It differs from traditional SEO because the goal is not a ranked link, it is being the source the model repeats in a generated answer.
Why does AEO matter for B2B brands?
AEO matters because the vendor shortlist is now built before a buyer reaches your website. When someone asks an answer engine who the leaders in a category are, the models name a handful of vendors from their citation set. If your brand is not in that set, you are not in the evaluation, and no amount of bottom-funnel spend recovers a shortlist you never entered.
How do B2B brands build visibility in AI search?
Brands build AI search visibility by becoming the source that models cite. In practice that means being named inside the media, essays, frameworks, and third-party comparisons that answer engines retrieve from, and publishing structured, quotable material on your own domain. Owned pages alone move slowly, because models weight independent sources more heavily than vendor claims. StackedGTM does both sides of that: sponsors get named in the work engines already quote, and services clients get the owned pages, schema, and comparison surfaces built inside their team. Our operators built Webflow's AEO program to 60%+ answer share and 300+ AI citations.
Run the AEO ScannerWhat is Answer Capture Rate?
Answer Capture Rate (ACR) is the share of category-relevant prompts where a brand appears in the generated answer. It is the AEO equivalent of share of voice: you define the question set a buyer actually asks, run it across the major answer engines, and measure how often you are named and cited.
How is AEO different from SEO?
SEO optimizes for a ranked list of links a person clicks. AEO optimizes for a synthesized answer where usually nothing is clicked. The ranking signals overlap, but the winning unit changes: SEO rewards pages that match a query, AEO rewards entities that models can retrieve, attribute, and repeat with confidence. Most zero-click traffic never reaches your analytics, which is why AEO needs its own measurement.
Map your zero-click funnel Partnerships
What are the two ways to work with StackedGTM?
There are two: sponsor the publication, or hire the team. Brand sponsorships put your product in front of 23,000+ marketing and growth leaders through the newsletter, research, and long-form pieces, and they buy awareness and demand from GTM buyers. Services, called Forward Deployed Marketing, embeds our operators in your business across AI Search, AEO & SEO, Messaging & Positioning, Growth Channels, Marketing Engineering & AI Agents, and Marketing Measurement. What the services team learns is what the publication writes about.
Talk to usHow does a brand partnership with StackedGTM work?
A StackedGTM brand partnership is one category, one partner, twelve months. It includes sponsored essays of around 2,500 words co-branded under your name, category exclusivity for the term, and co-authored category playbooks, scoped on a call rather than sold from a rate card. Partners get awareness and demand from GTM buyers in the same motion, because the brand compounds inside the category conversation instead of appearing once. Partners pay for reach: editorial choices and client recommendations are never for sale.
Start a partnershipDo you work with multiple brands in the same category?
No. StackedGTM runs one brand per category, twelve months at a time, and no competitor touches that category until the term ends. When a slot closes, it closes for the year, which is what makes the position defensible for the partner holding it. The current roster includes Lovable, Profound, and AirOps, and a small number of category slots stay open at any time.
Who should partner with StackedGTM?
Companies selling into VP and C-level Revenue, Marketing, or Growth operators, where owning the category conversation is worth $1M+ in pipeline. If your buyer is not a senior GTM operator, this is not the right audience and we will say so on the call.
What does a partnership cost?
Partnerships are quoted after scoping, and pricing depends on format, category exclusivity, and term. Engagements are sized for companies where category leadership carries seven-figure pipeline value. Payment is due upfront.
Request a quote Advisory and tools
What is Forward Deployed Marketing?
Forward Deployed Marketing is StackedGTM's services model. Senior operators embed inside your team, ship live work, and hand the system over. It covers AI Search, AEO & SEO, Messaging & Positioning, Growth Channels, Marketing Engineering & AI Agents, and Marketing Measurement. The work becomes yours, with the documentation to keep it running.
See how deployments workWhat does StackedGTM advisory cover?
Services cover AI Search, AEO & SEO, Messaging & Positioning, Growth Channels, Marketing Engineering & AI Agents, and Marketing Measurement. The work happens inside your systems: operators who have held the revenue seat embed with your team, ship live work, and hand the system over. Every engagement is measured by what it does for growth, not by how much activity it produces.
See servicesWhat tools does StackedGTM offer, and are they free?
The diagnostics are free to run: the AEO Scanner checks how answer engines read your site, the Zero-Click Funnel Mapper shows where buyers get answers without clicking, and the AEO IQ Test scores how well your team understands the channel. Narrative OS, the briefing product, is also free.
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