Newsletter
Every essay comes out of a live engagement. What we tried, what moved answer share, what failed, and what we would run again. 23,000+ subscribers read it.
Head of Growth Marketing at Gamma. Ten questions on AEO: where citations come from, what the attribution can and can't prove, and what changes when agents start doing the buying.
Sep 24, 2026Self-guided demos let buyers in. The data they leave behind runs the deal.
Sep 22, 2026Getting cited gets you on the shortlist. What happens when Muse asks the follow-up question your documentation can't answer?
Sep 14, 2026New research from Profound shows how much AI recommendations change depending on who's asking. AEO teams need product marketing at the table.
Sep 10, 2026How a weekly marketing mix model built on their own data found paid driving half their growth, and what it cost them to be wrong for so long
Sep 8, 2026I'm at war with AEO automations that stop at production.
Sep 3, 2026Where the errors come from, who owns the fix, and the first system that puts a number on it.
Sep 1, 2026One button. Ninety seconds. Every buying theme in the CMS category, scored and clustered, with the verbatim buyer receipts underneath.
Aug 25, 2026Embedded in your company to build AEO, marketing agents, messaging and positioning, growth channels, and marketing engineering
Aug 24, 2026The August 8 retrieval change repriced two years of AEO strategy in a week. Here's the mechanism, and what to do about it.
Aug 17, 2026AirOps just dropped data confirming what I've been watching in real time: my own posts and my clients' creators keep gaining ground in AI answers, while brand pages quietly lose it.
Aug 11, 2026Product carousels landed in ChatGPT this week. The feed you uploaded for organic visibility is now their ad inventory, and B2B is next. The free ride was the onboarding.
Jul 31, 2026The dark side of AEO right now...
Jul 30, 2026How I make progress on AI search fast when the quarter is closing. The fastest plays to turn citations into pipeline, in the order I run them.
Jul 28, 2026One line in Claude. Forty-six seconds. A scored teardown against eight competitors, with the buyer quotes underneath.
Jul 23, 2026The interview loop, the work sample, the questions that reveal who can do the work, and the signals you can read in the first call.
Jul 21, 2026Why the most important input in AEO is sitting in a settings panel you opened once.
Jul 20, 2026How I make progress on AI search fast when the quarter is closing. The fastest plays to turn citations into pipeline, in the order I run them.
Jul 16, 2026Three parts. What it is, why it exists, and what it actually looks like. Part two is an argument you can use even if you never touch the product. Part three includes the screenshots where it fails.
Jul 13, 2026I sit down operator to operator with Nick Lafferty, one of the first people to hold the Marketing Engineer title, to pressure-test what marketing engineering actually is.
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