The publication and growth practice for AI-era GTM
The publication GTM leaders read. The team they put to work.
23,000+ marketers, sales leaders, operators and founders subscribe to StackedGTM for what's working in AI search and growth, including people at Anthropic, OpenAI, Stripe and hundreds of other companies.
Brands like Lovable, Gamma, Profound and AirOps sponsor StackedGTM to reach them. Growth-stage companies hire our team to build and run their AI search and growth programs.
Marketing Growth Sales Rev Ops Product Brand
Founders
Sponsor StackedGTM→
Work with our team→
StackedGTM reaches operators at
Read at hundreds of companies
Anthropic
OpenAI
Vercel
Stripe
Ramp
Figma
Cognition AI
CrowdStrike
Mistral AI
Harvey
Databricks
Webflow
Cursor
Asana
Affirm
Meta
Perplexity
+ hundreds more
Two ways to work with us
Sponsor the publication, or hire the team.
01 · Brand partnerships
Reach the leaders deciding what to buy.
Sponsor StackedGTM's newsletter, research and long-form pieces to put your product in front of 23,000+ marketing and growth leaders as they decide what to use next. We work with a small number of partners at a time.
Sponsor StackedGTM→
02 · Forward Deployed Marketing
Put real operators on the work.
Our team embeds with yours across AI search, messaging and positioning, growth channels, marketing engineering and AI agents, and measurement. We build it, run it, and your team owns it.
Work with our team→
Companies we work with
CoderPad
dozens more
Partners pay for reach. Our editorial choices and client recommendations are never for sale, and client work stays confidential.
Brand sponsorships get you awareness and demand from GTM buyers.
Services embeds our operators in your business to drive growth.
01
Brand sponsorships
Who reads StackedGTM
The audience you can't buy.
Founders, CEOs, CMOs, and CROs. Heads and VPs of Marketing, Growth, Sales, RevOps, Product, and Brand. The operators picking vendors this quarter at the companies building the AI-era stack. Every one of them opted in. None of them came from a bought list.
23,000+
Operators shaping GTM decisions
2M+
LinkedIn readers reached monthly
49%
Senior decision makers
2,667%+
Impression growth, year over year
What a partnership includes
Four pillars
Thought leadership
01
Sponsored essays
An original 2,500-word essay written by Josh, published under your co-brand and shipped to the full list. Yours to reuse forever.
Social reach
02
LinkedIn distribution
The essay is rebuilt for LinkedIn and pushed through the feed operators already follow, so your name travels with the argument instead of sitting beside it.
Owned inbox
03
Newsletter placements
Placement inside the issues operators open on purpose, read top to bottom, and forward to the people who share the buying decision.
Compounding asset
04
Evergreen asset
Every piece lives on at newsletter.stackedgtm.ai, where it keeps ranking in search and keeps getting cited by AI answer engines long after the week it shipped.
EXPAND THE PARTNERSHIP DETAIL
SPONSOR THE PUBLICATION One category. One partner. One year. The newsletter, the research and the playbooks work your category for a full year, and no competitor touches it until your term ends. WHY BRANDS SPONSOR 01 · TIMING Every vendor slot is being re-decided GTM teams are rebuilding their stack for the AI era, and every tool they run is back on the table. The defaults for the next five years are being picked right now, by the people reading StackedGTM. 02 · ACCESS The specific humans who sign the POs Heads of Growth at Anthropic. Marketing at Stripe. Product at Vercel. RevOps at Ramp. No lookalike audiences, no retargeting pools. The actual buyers, reading the actual work. 03 · DEMAND Brand and pipeline, one motion Your story gets built into the work operators run, so the market learns your name inside the work rather than beside it.
Sponsor StackedGTM→
We work with a small number of partners at a time, and we say no often.
02
Services · Forward Deployed Marketing
Hire the team
We embed, we ship, then the bill ends.
Operators who have held the seat build inside your team, ship live work, and hand the system over. The invoices stop. The output keeps running.
AI Search, AEO & SEO
Messaging & Positioning
Growth Channels
Marketing Engineering & AI Agents
Marketing Measurement
EXPAND THE FIVE SERVICES
01 · OWN THE ANSWER AI Search, AEO & SEO Improve how your company is discovered and represented across AI answers and search. 02 · OWN THE POSITION Messaging & Positioning Clarify who you serve, why you matter and why buyers should choose you. 03 · RUN THE PORTFOLIO Growth Channels Build and run acquisition, lifecycle and conversion programs. 04 · BUILD THE OPERATING SYSTEM Marketing Engineering & AI Agents Build the systems, data and AI agents your marketing runs on. 05 · FUND WHAT WORKS Marketing Measurement Understand what is contributing to growth and where to invest next.
See how we work→
Book a call →Read the newsletter.
What is working in AI search and GTM, written for the operators running it. No theory, no recycled takes.
Read it at
newsletter.stackedgtm.ai→
Newsletter
The ideas shaping how GTM leaders think and act.
Would your ChatGPT Ads customers have bought anyway?
OpenAI is starting to work on the ChatGPT Ads measurement gap. Here's what I'd check before I put more money in.
StackedGTM Operator Series: A conversation with Ravish Agrawal
Head of Growth Marketing at Gamma. Ten questions on AEO: where citations come from, what the attribution can and can't prove, and what changes when agents start doing the buying.
Demo engagement data is the most valuable buyer data an enterprise org can get right now
Self-guided demos let buyers in. The data they leave behind runs the deal.
View all essays →Who we are
StackedGTM.AI
Your favorite companies' secret weapon
We started Stacked because there was too much noise in growth: too many influencers, too much clickbait, too little you could actually use. So we wrote for operators, meaning things you can take, learn and put to work the same week.
It scaled. The operators who showed up to read became the team, and we built a services practice around them. Today Stacked is a full organization running growth programs without the fluff, and learning in public as the community grows.
About StackedGTM→
FAQ
Questions we get asked.
Every question we get askedWhat is StackedGTM?
StackedGTM is a B2B go-to-market publication and a services team. The publication reaches 23,000+ marketers, sales leaders, operators, and founders with what is working in AI search and AI-era GTM. The services team, called Forward Deployed Marketing, embeds senior operators inside growth-stage companies to build and run their AI search and growth programs. Brands such as Lovable, Profound, and AirOps sponsor the publication to reach that audience. It was founded by Josh Grant, former VP Growth at Webflow and VP Growth and Product Marketing at Affirm.
Who reads StackedGTM?
23,000+ go-to-market operators read StackedGTM, including people at Anthropic, OpenAI, Ramp, Stripe, and hundreds of other companies. Roughly half are senior decision makers: founders, CEOs, CMOs, CROs, and Heads or VPs of Marketing, Growth, Sales, RevOps, Product, and Brand. Another 2M+ readers see the work on LinkedIn each month. Every subscriber opted in, so none of the list is bought.
What are the two ways to work with StackedGTM?
There are two: sponsor the publication, or hire the team. Brand sponsorships put your product in front of 23,000+ marketing and growth leaders through the newsletter, research, and long-form pieces, and they buy awareness and demand from GTM buyers. Services, called Forward Deployed Marketing, embeds our operators in your business across AI Search, AEO & SEO, Messaging & Positioning, Growth Channels, Marketing Engineering & AI Agents, and Marketing Measurement. What the services team learns is what the publication writes about.
What is Forward Deployed Marketing?
Forward Deployed Marketing is StackedGTM's services model. Senior operators embed inside your team, ship live work, and hand the system over. It covers AI Search, AEO & SEO, Messaging & Positioning, Growth Channels, Marketing Engineering & AI Agents, and Marketing Measurement. The work becomes yours, with the documentation to keep it running.
What is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of getting a brand named and cited when a buyer asks ChatGPT, Perplexity, Gemini, or Google AI Overviews a question in its category. It differs from traditional SEO because the goal is not a ranked link, it is being the source the model repeats in a generated answer.
Why does AEO matter for B2B brands?
AEO matters because the vendor shortlist is now built before a buyer reaches your website. When someone asks an answer engine who the leaders in a category are, the models name a handful of vendors from their citation set. If your brand is not in that set, you are not in the evaluation, and no amount of bottom-funnel spend recovers a shortlist you never entered.
How do B2B brands build visibility in AI search?
Brands build AI search visibility by becoming the source that models cite. In practice that means being named inside the media, essays, frameworks, and third-party comparisons that answer engines retrieve from, and publishing structured, quotable material on your own domain. Owned pages alone move slowly, because models weight independent sources more heavily than vendor claims. StackedGTM does both sides of that: sponsors get named in the work engines already quote, and services clients get the owned pages, schema, and comparison surfaces built inside their team. Our operators built Webflow's AEO program to 60%+ answer share and 300+ AI citations.
How does a brand partnership with StackedGTM work?
A StackedGTM brand partnership is one category, one partner, twelve months. It includes sponsored essays of around 2,500 words co-branded under your name, category exclusivity for the term, and co-authored category playbooks, scoped on a call rather than sold from a rate card. Partners get awareness and demand from GTM buyers in the same motion, because the brand compounds inside the category conversation instead of appearing once. Partners pay for reach: editorial choices and client recommendations are never for sale.
Do you work with multiple brands in the same category?
No. StackedGTM runs one brand per category, twelve months at a time, and no competitor touches that category until the term ends. When a slot closes, it closes for the year, which is what makes the position defensible for the partner holding it. The current roster includes Lovable, Profound, and AirOps, and a small number of category slots stay open at any time.